Why is this? Especially in the case of exterior signage the principle function of which is to call attention to the location of services available?

The answer is very simple and you can demonstrate it to yourself as you drive around retail areas. There are too many stationary or static signs vying for the consumer's attention.

So many in fact we have what is known in the advertising trade as "Ad-Glut" or overexposure which results in all of these stationary signs "blending together" in a landscape effect causing a significant number to become a blur to the potential customer passing by.

The two most powerful signals to the sense of awareness are sound and movement.

Sound in the ever increasing noise levels of our daily existence (i.e. traffic, machinery, and the blare of human activity) is not the option it would be in a quiet environment. Movement on the other hand readily stands out even amongst all the noise.

After years of research and development addressing the need for the merchant to get his/her message noticed, to stand out from the mundane sameness that surrounds and engulfs the retail environment. Twirlee® Wind Signs have been perfected as the simple, low cost solution to this most challenging of marketing problems. How to distinguish oneself from the sea of competition? A Twirlee® sign.

Motion (cause/effect) generates attention. Compare a static neon sign to another neon sign that flashes. There is no comparison in the effect movement or rapid change imparts to the message carried by the sign.

Twirlee® Wind Signs have been engineered to our own exacting standards which have been recognised by overseas Patent Offices as being constructed of durable, weather resistant materials to provide literally years of service to our clients and enormous goodwill to the suppliers of our products.

The most powerful certification of a product's value is in its demand without the usual sales/marketing promotion to create the demand. Such is the case with Twirlee® Wind Signs.

Value for the advertising dollar. Your client already knows he/she can spend considerably more on a single newspaper ad with questionable results than the cost of a Twirlee® Sign that keeps on working year after year after year.

Twirlee® Wind Signs
Why are Twirlee® Signs so successful and readily saleable?

There are three main reasons for the increasing acceptance of this product; both of which are readily grasped by the end purchaser.

1. Simplicity, Very easy to demonstrate the operation of the sign. When the wind blows the sign rotates drawing attention to the sign itself and of course the message the sign carries.
2. Movement itself is a powerful attention grabber. Compare a static neon sign to a similar neon sign that flashes. There is no comparison in the effect movement or rapid change imparts to the message carried by the sign.
3. Value for money. Your client can very easily spend this modest amount on a newspaper advert for some return over an extremely short period.

Our particular marketing mix revolves around yellow pages and our silver sticker which we fit to all of our signs.